We built a scalable price intelligence feed across Dutchie-powered ecommerce sites to help cannabis retailers understand local pricing, promotions, and competitive dynamics.
In Massachusetts, adult-use cannabis is one of the most competitive retail markets in the country. Dozens of licensed dispensaries often operate within a short drive of one another, all selling highly similar products.
Price is one of the biggest drivers of where consumers choose to shop. To stay competitive, dispensaries run increasingly complex specials and promotions such as daily deals, category discounts, bundles, time-boxed offers, and loyalty-based pricing. Understanding whether those specials are truly competitive requires visibility into what nearby dispensaries are doing.
Kushgroove came to Setfive with a clear problem. They wanted a way to systematically understand pricing and specials across competing dispensaries so they could help their clients design better promotions, compete intelligently on price, and build more compelling bundles.
Nearly every licensed dispensary operates an ecommerce storefront, and Dutchie powers the majority of those sites.
When a consumer browses a dispensary’s ecommerce menu while logged out, product pricing and active specials are publicly visible by design. This creates a large and fragmented public dataset spread across hundreds of individual storefronts, each with its own catalog structure, categories, and promotional logic.
The raw data included:
The challenge was turning this unstructured public web data into a clean, normalized, and continuously updated price feed that could actually be used for decision making.
Setfive designed and built a scalable price intelligence pipeline that systematically crawls logged-out Dutchie ecommerce sites, extracts pricing and specials data, and normalizes it into a unified dataset.
The result was a data foundation that turned public ecommerce information into actionable competitive intelligence. This enabled more effective promotions and stronger retail performance in one of the most competitive cannabis markets in the United States.