The problem
The evidence was scattered across practice websites, patient reviews, public documents, and conversations with practice staff. A treatment page showed how a practice marketed a service, not how often it performed it. An insurance document described a benefit, not whether a particular patient’s treatment would be paid for. Rheyo needed a connected view without treating every mention as proof of adoption.
From a broad market question to specific organizations worth investigating.
What we built
We investigated practices across the country, bringing treatment information, patient experiences, pricing, and reimbursement evidence into one research-backed view. Using DentalAtlas, we organized the findings around identifiable practices and groups rather than broad market generalizations.
- Connected practice websites, patient reviews, and public documents to specific organizations.
- Called practices to understand how staff explained treatment availability, pricing, and insurance.
- Distinguished a visible marketing message from evidence of a more developed treatment offering.
- Built an interactive report linking summaries to practice examples and supporting sources.
- Added a plain-English question interface and downloads of the underlying datasets.
Public evidence and practice conversations brought different perspectives into the same picture.
What changed
A clearer picture. Better questions.
Rheyo gained a view of practices with treatment evidence, patterns across practice types and geographies, and potential partners for further investigation. With pricing, reimbursement, and supporting sources close at hand, the team could ask more specific questions about shared early-adopter traits, utilization clues, and coverage differences between carriers and plans.
How we approached the research
Different sources. Different answers.
Practice websites showed how treatments were presented to patients. Reviews and direct calls added patient and staff perspectives. Public documents provided pricing and reimbursement context. We kept those distinctions visible instead of treating marketing visibility as confirmed utilization or coverage as guaranteed payment.
Research the team could keep exploring.
The report let Rheyo move from summaries to practice examples, inspect the supporting evidence, and download the underlying datasets. An AI-enabled question interface offered another way into the same research, so follow-up questions did not require starting over in documents and spreadsheets.
Explore the findings, ask a follow-up, and take the data. Illustrative report view.
Research built with DentalAtlas.